About us

BAS is a strategic brand and design agency. We make our clients’ businesses flourish by combining innovative concepts and commercial excellence.


What makes BAS unique is many years experience working with some of the most successful retail brands in Sweden and Europe.

We discover consumer insights, analyze trends and think in multi-channel ways. Through brand and retail strategies, corporate identities, packaging, concept development and multi-channel solutions, we enable you to drive forward growth and improve commercial performance.



Our pre-studies put your challenges in a consumer perspective and help you to discover hidden opportunities for commercial innovation.



Together with you we use priority-setting workshops to make commercial assessments. We take strategic opportunities and develop them into operational activities, working tools and briefings.



Strategy drives all our designs. We create a cutting-edge brand experience that is fully integrated into all your commercial processes.



We engage with different levels of your company to maximize the concept impact. We then provide tools to keep the concepts on track throughout the implementation.

Our working methods begin with explorative and creative thinking and result in well-defined and structured solutions. Uniquely, we bring together the skills of industrial advisors, trend analysts, strategists, creative directors, architects, art directors, designers and project managers all under one roof.