BAS

Insight

Our platform for the strategic and creative process is based on consumer insight
and market trends.

 

Trend analysis and workshops

Every year, Bas issues a popular and well-published trend report that covers current and interesting trends within consumer behaviour and retail. We also hold lectures and seminars in Sweden and abroad. On a deeper level, we run highly successful innovation workshops with our clients, focusing on specific industries and business opportunities. The result of these workshops functions as springboards for both innovation and the development of future customer offerings, including new products and services. Many of our clients' most successful concepts have emerged from these workshops.

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Scenario analysis

To explore, invent and identify new customer offerings, we can create various scenarios based on consumer insights as a beginning of projects. These are consumer-tested and evaluated to be directions for new concepts.

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Situation analysis

In order to identify missed opportunities, Bas have developed methods for conducting a systematic appraisal of online presence, stores appearance, packaging and identity for our clients. These methods involve both identifying best practice and changes in key figures that are realistic considering the targets that exist within each area. Our extensive experience within each area and ability to view things from a consumers perspective create an excellent basis for development opportunities. You can choose between web check, store check, pack check or id check separately or as a combination.

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Brand analysis

The strength of a brand is measured using quantitative and qualitative assessments and a brand personality model. This forms the basis of the brand analysis itself. The result creates the starting point for the development of the unique platform. We have experience of working with clients within both consumer goods and Business To Business products in this area.

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Field trips

In order to create consensus and new insights, Bas has a tried and tested method of organising field trips in new markets for steering groups. These field trips involve a combination of practical work and workshops on site. The knowledge gained is documented and becomes the starting point for development and consensus. Bas also works with establishment analyses for new markets and new channels. These result in a customized report focusing on the most relevant commercial success factors for your company.

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Establishment evaluation

Bas offers establishment analysis for new markets and new channels. These result in a customised report focusing on the most relevant commercial success factors for your company.

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