Symbols to emphasize the product’s strength and highlight the nicotine content in a transparent and trustworthy way.
Niqo Co.
A tobacco free world, full of sensations.
A trustworthy yet personal identity and spatial concept for a new type of marketplace for nicotine pouches – blurring the lines between a digital and physical brand experience.
A tobacco free world, full of sensations.
A trustworthy yet personal identity and spatial concept for a new type of marketplace for nicotine pouches – blurring the lines between a digital and physical brand experience.
Niqo Co. offer a wide assortment of top quality nicotine pouches, made in Sweden. Tobacco free products according to the latest standards and technology.
In close collaboration with the inhouse team at Swedish Match – we developed a holistic brand identity for a seamless experience through digital and physical space. The design concept is based on the visual heritage of the iconic can and the white pouches as signal for the tobacco free products.
The result was a contemporary and trustworthy identity and marketplace, allowing all hero products of Niqo Co. shine!
Credits
→ Bureau Brut
→ Fabian Björnstjerna
Pick n’ mix packaging for putting together five sensations. Wrapped in sturdy high-end packaging, with embossed details – creating an elevated look.
A white geometric canvas to highlight the brands within the world of Nico Co. The marketplace was design as a scene for sensations, with custom system for product displays, a café serving functional snacks and drinks and a flexible space for campaign activity.
Circular at its’ core.
The modular system for the spatial concept was designed with a sustainable approach – using a bio-composite material which consists of 50% wood fibers and 50% polymers.
