Ekoligens

How do you shift brand perception without losing your core?

We partnered with Ekoligens to reposition their brand for the next phase of growth, building from the fundamental truth at the heart of their story.

Ekoligens began with a clear enemy, the plastic hanger. A small but massive problem hiding in plain sight across the retail industry. Their answer? A patented, cellulose-based hanger designed to challenge the status quo.

As new collaborations and premium partnerships emerged, the brand needed to evolve, reflecting both its growing ambition and its future potential.

We developed a new brand architecture to enable scale, clarify the portfolio and unlock the full value of their technology. The identity builds on a deliberate tension between nature, technology and design, shaping a more refined and forward-looking expression for a modern material innovation company.

This is just the beginning. Together with Ekoligens, we continue to evolve the brand as new opportunities take shape.