Strategy

Every successful brand operates from a clear strategic foundation

Strategy begins with insight and a deep understanding of our clients’ business, brand, audience and context. Through research, analysis and dialogue, we identify the strategic opportunities that shape the path forward.

Meaningful experiences and long-term value are built on strong strategic foundations. By developing clear platforms and frameworks, we define your brand’s distinctive offering and positioning, and help turn it into reality.

Example of the work we do
– Brand audit and portfolio analysis
– Market and consumer insights
– Brand positioning
– Brand architecture
– Brand platforms
– Naming
– Customer journeys
– Place branding
– Retail strategy
– Product portfolio strategy
– Messaging frameworks

We work closely with our clients to understand the business, brand, the audience and the context in which it lives. Through research, analysis and dialogue we define the opportunities that shape the creative direction.

Whether we develop a brand identity, a retail concept, a place or a packaging system, our strategy provides a clear framework for design decisions. It ensures that every expression of the brand works together to create meaningful experiences and long-term value.

Example of the work we do
– Brand audits and portfolio analysis
– Market and consumer insights
– Brand positioning and brand architecture
– Customer and retail journeys
– Packaging and product portfolio strategy
– Place and destination strategy
– Retail concept strategy
– Messaging and storytelling frameworks
– KPI definition and success metrics

View case study ↗

Södra City

Södra City

Place Strategy

STRATEGY

Our work with Vasakronan positions Södra City as a vibrant new district in central Uppsala.

The strategy transforms a former office area into a lively urban environment where people, businesses and ideas come together.

View case study ↗

Alcro Studio

Alcro Studio

Retail strategy

STRATEGY

When the established paint brand Alcro entered retail, it marked a significant shift from product brand to consumer experience. The move required a clear strategic foundation for how the brand could come to life in a physical environment including brand architecture, brand platform and retail concept

The strategy was built on a simple insight: while many people are inspired by colour and interiors, they often struggle to translate that inspiration into their own homes.

Brand Design

A strong brand is built through clarity, consistency and character

A strong brand is built through clarity, consistency and character

We design brand identities that clearly express what a brand stands for and make it distinctive across every touchpoint.

Our work translates strategy into visual and verbal systems that are both creative and practical. From identity foundations to full brand ecosystems, we build brands that are clear, consistent and built to last.

Whether applied to packaging, retail environments, digital platforms or communication, the brand becomes a tool that strengthens recognition, perception and long-term growth.

Example of the work we do
– Visual identity systems
– Logotypes and typography
– Color and material direction
– Brand guidelines and toolkits
– Art direction and imagery
– Motion and digital expressions
– Brand implementation across touchpoints

We work closely with our clients to understand the business, brand, the audience and the context in which it lives. Through research, analysis and dialogue we define the opportunities that shape the creative direction.

Whether we develop a brand identity, a retail concept, a place or a packaging system, our strategy provides a clear framework for design decisions. It ensures that every expression of the brand works together to create meaningful experiences and long-term value.

Example of the work we do
– Brand audits and portfolio analysis
– Market and consumer insights
– Brand positioning and brand architecture
– Customer and retail journeys
– Packaging and product portfolio strategy
– Place and destination strategy
– Retail concept strategy
– Messaging and storytelling frameworks
– KPI definition and success metrics

View case study ↗

Sture

Sture

Brand Identity

BRAND DESIGN

Our work with TAM established a distinct visual language for Sture and positions the district as a place of opportunities.

Custom typography and a clear, energetic color palette create a system that balances heritage with a contemporary expression.

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Marievik

Marievik

Brand Identity

BRAND DESIGN

Our work with AMF Fastigheter created a visual identity for Marievik that reflects the district’s character and future ambition.

Inspired by the area’s postmodern architecture, the system combines expressive typography with a distinct modular graphic system to create a playful but confident identity.

Spatial Design

Turning brands into physical environments

We design environments that translate brand identity into spatial experiences that people can move through, explore and connect with.

Our work combines strategy, architecture and design to create spaces that are both functional and distinctive. From retail concepts and hospitality environments to workplaces and placemaking, we shape environments that support both business goals and human experiences.

Through careful work with layout, materials, lighting and brand expression, we create spaces that strengthen identity, guide behaviour and leave a lasting impression.

Example of the work we do
– Retail concept design
– Roll-out systems
– Hospitality environments
– Workplace and office design
– Customer journey and spatial flow
– Material and interior concepts
– Signage and wayfinding systems
– Drawings and specifications
– Guidelines

We work closely with our clients to understand the business, brand, the audience and the context in which it lives. Through research, analysis and dialogue we define the opportunities that shape the creative direction.

Whether we develop a brand identity, a retail concept, a place or a packaging system, our strategy provides a clear framework for design decisions. It ensures that every expression of the brand works together to create meaningful experiences and long-term value.

Example of the work we do
– Brand audits and portfolio analysis
– Market and consumer insights
– Brand positioning and brand architecture
– Customer and retail journeys
– Packaging and product portfolio strategy
– Place and destination strategy
– Retail concept strategy
– Messaging and storytelling frameworks
– KPI definition and success metrics

View case study ↗

H&M

H&M

Retail Concept

Spatial Design

Our work with H&M reimagined the global store concept to align with the brand’s updated strategy.

The modular framework creates flexible store environments while supporting a more dynamic and relevant in-store experience across markets.

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Sunprime Waterfront

Sunprime Waterfront

Hospitality

Spatial Design

Our work with VING translates the Sunprime concept into a distinctive spatial experience for modern hospitality.

Through architecture, materials and curated environments the concept creates spaces designed for relaxation, social connection and a refined holiday atmosphere.

Packaging Design

Design that helps brands stand out and be chosen

We design packaging that captures attention, communicates clearly and strengthens the brand at the moment of choice.

Our work combines brand thinking, design and production knowledge to create packaging systems that work both visually and practically. From individual products to complete portfolios, we develop solutions that are distinctive on shelf and consistent with the brand.

By balancing structure, materials, typography and information hierarchy we create packaging that improves recognition, supports navigation and drives commercial impact.

Example of the work we do
– Packaging design
– Design systems
– Portfolio architecture
– Label and information hierarchy
– Structural packaging
– Material selection
– POS materials
– Packaging guidelines and toolkits
– Template production
– Final artwork

We work closely with our clients to understand the business, brand, the audience and the context in which it lives. Through research, analysis and dialogue we define the opportunities that shape the creative direction.

Whether we develop a brand identity, a retail concept, a place or a packaging system, our strategy provides a clear framework for design decisions. It ensures that every expression of the brand works together to create meaningful experiences and long-term value.

Example of the work we do
– Brand audits and portfolio analysis
– Market and consumer insights
– Brand positioning and brand architecture
– Customer and retail journeys
– Packaging and product portfolio strategy
– Place and destination strategy
– Retail concept strategy
– Messaging and storytelling frameworks
– KPI definition and success metrics

View case study ↗

Garant

Garant

Packaging Design

PACKAGING DESIGN

Our work with Garant established a packaging system that highlights the quality and individuality of each product line.

Bold typography, clear hierarchies and strong visual differentiation create a confident expression and strong shelf presence across categories.

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Alcro

Alcro

Packaging Design

PACKAGING DESIGN

Our work with Alcro evolved the packaging design to strengthen the brand’s premium position while improving clarity across the portfolio.

The unified system simplifies information across more than 200 products while maintaining clear differentiation.