Strategy
Every successful brand operates from a clear strategic foundation
STRATEGY
Our work with Vasakronan positions Södra City as a vibrant new district in central Uppsala.
The strategy transforms a former office area into a lively urban environment where people, businesses and ideas come together.
STRATEGY
When the established paint brand Alcro entered retail, it marked a significant shift from product brand to consumer experience. The move required a clear strategic foundation for how the brand could come to life in a physical environment including brand architecture, brand platform and retail concept
The strategy was built on a simple insight: while many people are inspired by colour and interiors, they often struggle to translate that inspiration into their own homes.
Brand Design
BRAND DESIGN
Our work with TAM established a distinct visual language for Sture and positions the district as a place of opportunities.
Custom typography and a clear, energetic color palette create a system that balances heritage with a contemporary expression.
BRAND DESIGN
Our work with AMF Fastigheter created a visual identity for Marievik that reflects the district’s character and future ambition.
Inspired by the area’s postmodern architecture, the system combines expressive typography with a distinct modular graphic system to create a playful but confident identity.
Spatial Design
Turning brands into physical environments
Spatial Design
Our work with H&M reimagined the global store concept to align with the brand’s updated strategy.
The modular framework creates flexible store environments while supporting a more dynamic and relevant in-store experience across markets.
Spatial Design
Our work with VING translates the Sunprime concept into a distinctive spatial experience for modern hospitality.
Through architecture, materials and curated environments the concept creates spaces designed for relaxation, social connection and a refined holiday atmosphere.
PACKAGING DESIGN
Our work with Garant established a packaging system that highlights the quality and individuality of each product line.
Bold typography, clear hierarchies and strong visual differentiation create a confident expression and strong shelf presence across categories.
PACKAGING DESIGN
Our work with Alcro evolved the packaging design to strengthen the brand’s premium position while improving clarity across the portfolio.
The unified system simplifies information across more than 200 products while maintaining clear differentiation.
Building lasting collaborations
We partner with ambitious brands and organizations across industries. Here is a selection of clients we have worked with over the years.