Marievik

AMF Fastigheter owns nine commercial properties in Marievik. This scale creates a unique opportunity to transform the area from a secondary office location into a prime, mixed-use and vibrant urban district, shifting from a mono-functional office area to a dynamic city environment where people want to live, work, and spend time.
BAS ID, in collaboration with AMF Fastigheter, Brunnberg & Forshed Arkitektkontor and Funkia, has developed the brand strategy, concept, and architectural program for Marievik — a neighbourhood reimagined with a focus on future optimism, community, and wellbeing.

Marievik draws on a playful postmodern heritage and, with a contemporary voice, drives change through openness, sharing, and community.
To evolve and truly make a difference, we need to learn new ways of living, learning, and growing together. Marievik is a district built on openness and sharing, enabling transformation.

A district that listens, reflects, forms opinions, and shares thoughts, knowledge, and ideas, a place defined by a strong and distinctive community. A context that fosters wellbeing and sustainability, and empowers people to create meaningful impact.

Marievik seeks to generate energy in the spaces in between where human encounters unfold: between buildings, between work and leisure, between nature and architecture, between visitors and regulars.
This unique cross-disciplinary collaboration has shaped the vision for Marievik, a district now successfully transforming into one of Stockholm’s most attractive destinations.

Scope:

• Brand platform

• Vision

• Concept idea

• Concept functions

• Style and architectural direction

• Property-specific roles and positioning

• Actor mix strategy

• Communication strategy

• Visual identity

• Wayfinding and navigation system

• Concept and architectural manual